New trends in the health supplement gummy market in 2024

New trends in the health supplement gummy market in 2024

The health supplement gummy market is witnessing significant changes and new trends in 2024. With the continuous growth of this industry, manufacturers and distributors must constantly update and grasp new trends to meet the increasingly diverse needs of consumers. Health supplement gummies help meet specific nutritional needs. Growing concerns about the health and physical well-being of the population, especially among young demographics, are key factors driving market growth. The outbreak of the COVID-19 pandemic has led to an increasing importance placed on preventive healthcare. As governments promote preventive measures and immune enhancement as a defense against the SARS-CoV-2 virus, more people are turning to gummy supplements to boost their immune system.

Overview of the Health Supplement Gummy Market

The Asia-Pacific region is expected to experience the fastest growth during the forecast period of 2021–2028. Due to changing lifestyles and consumption patterns, people in the Asia-Pacific region are focusing more on their health and nutrition. They are spending heavily on health-enhancing products that offer increased health benefits. Health supplement gummies are becoming increasingly popular across the Asia-Pacific region because they are tasty and easy to consume.

Health Supplement Gummy Market – Revenue and Forecast by 2028 (USD Million)

The market for gummy-form health supplements was valued at $2,500 million in 2020 and is projected to reach approximately $5,000 million by 2028; it is expected to grow at a CAGR of 9.0% from 2021 to 2028.

Gioi/Global Health Supplement Gummy Market Revenue Report 2019-2028
Gioi/Global Health Supplement Gummy Market Revenue Report 2019-2028
Share Report of Health Supplement Gummies in APAC 2019-2027
Share Report of Health Supplement Gummies in APAC 2019-2027

The context of the health supplement gummy market in 2024

The phenomenon of pill fatigue is a prominent factor driving consumers towards choosing health supplement gummies over other forms of health supplements. Based on type, the health supplement gummy market is segmented into digestive health, cardiovascular health, immune health, stress management, brain health, skin health, healthy aging, sports nutrition, weight management, multivitamins, single vitamins, probiotics, men’s health, and women’s health.

In 2020, the multivitamin segment accounted for the largest market share in the health supplement gummy market. Increasing consumer awareness about nutrient deficiencies related to essential nutrients is contributing to the demand for multivitamins. Moreover, most multivitamin supplements not only contain various vitamins but also essential nutrients to meet daily nutritional needs.

According to consumers, the health supplement gummy market is divided into adults and children. In 2020, the adult segment accounted for a larger revenue share in the health supplement gummy market in the Asia-Pacific region. For adults, the health supplement gummy market is being driven by a shift towards preventive healthcare methods in an era of rising healthcare costs and the increasing burden of lifestyle-related diseases.

Health supplement gummies
Health supplement gummies

Some of the major companies in the health supplement gummy market are Bayer AG, Church & Dwight, Inc., Herbaland Naturals Inc., Jarrow Formulas, Inc., Life Science Nutritionals, and The Clorox Company. These companies are increasingly focusing on innovating products and developing new product strategies to target potential consumer groups in the region.

The driving force behind the development of the health supplement gummy market in 2024

Consumers tend to focus on preventive health.

In recent years, health and fitness have accelerated as a trend due to the increasing incidence of various diseases such as cancer and cardiovascular disorders, as well as medical conditions including diabetes, high blood pressure, obesity, and high cholesterol. People have become more aware and concerned about their health and physique in recent years, leading to a growing popularity of health supplements worldwide. Millions of individuals from different age groups, backgrounds, and geographical locations are engaging in physical activities globally to improve their physical and overall health, driving the demand for supplements significantly.

EPA and DHA in omega-3 dietary supplements help reduce the risk of heart disease by improving metabolism and cardiovascular health. They also exhibit anti-inflammatory properties and enhance the immune system by promoting immune cell function. The increasing prevalence of chronic health issues has led to a greater emphasis on preventive measures to avoid the onset of diseases. In addition to exercising, maintaining a stress-free lifestyle, healthy eating, and supplementing with nutrients are increasingly being emphasized to bolster immunity and prevent health-related issues. Therefore, dietary supplements in the form of chewable health supplements are becoming popular because they are easier to consume than other forms such as powders and tablets.

Furthermore, the outbreak of the COVID-19 pandemic has led to an increased focus on preventive healthcare. As various governments promote preventive measures and immune-boosting strategies to protect against the SARS-CoV-2 virus, a large number of people have started using supplements to enhance their immunity. This indicates that the pandemic has spurred demand for health supplements, including chewable supplements, supporting market growth.

Increased adoption of gummy supplements in adults

Supplements are available in various forms, including tablets, softgels, capsules, powders, liquids, and gummies. According to consumer data published by Glanbia plc, “preferred format” is one of the most influential factors in purchase decisions, followed by “highest quality ingredients” and “most sensible choice” for consumers when deciding to buy supplements. The appropriate format is more important to consumers than flavor, brand claims, and its branding.

The development of gummy supplements is also driven by the increasing prevalence of pill fatigue. Pill fatigue is defined as “unwillingness to continue treatment due to inconvenience of having to take multiple doses” and “loss of desire to take medication over time due to the burden of high pill burden.” While many supplement users struggle to swallow pills and feel overwhelmed by the quantity of pills and capsules consumed in a day, gummy form provides a fun and easy supplement intake method.

In addition to reducing pill fatigue, gummy health supplements also offer consumers an enjoyable experience. This preference is becoming more common among consumers because they find gummies appealing in terms of mouthfeel, appearance, scent, taste, and interactive experience. They are also available in a variety of flavors, further enhancing consumer palate satisfaction. The advantages of gummy health supplements are driving the demand for gummy supplements worldwide.

Illustration: Health supplement gummies
Illustration: Health supplement gummies

The new trend in the health supplement gummy market in 2024

The development of organic and natural products.

– An increasing number of consumers are shifting towards using organic and natural health supplements.

– Businesses in the health supplement gummy market are concentrating on developing products made from organic ingredients, devoid of preservatives.

– Products crafted from natural elements like fruits, honey, seeds, contribute to consumer trust and safety.

Diversity in flavors and functionalities:

– To attract consumers, businesses invest in developing various flavors.

– Gummy supplements not only taste good but also offer health benefits such as vitamin supplementation, mineral enrichment, immune system enhancement, stress reduction, and energy boost.

– The trend of combining delicious flavors with functionalities is gaining momentum across businesses.

Emphasis on consumer experience:

– Consumers increasingly value the experience of using products. Therefore, businesses focus not only on improving product quality but also on creating unique experiences for consumers.

– Attractive and creative packaging, along with clear and engaging information, are essential factors in attracting customers.

Integration of technology into products:

– Technology is widely applied in the production of health supplement gummies.

– The use of technology enhances production efficiency, product quality control, and consumer experience.

– Emerging technologies like artificial intelligence and the Internet of Things (IoT) are being integrated into manufacturing processes and product management.

Development of the online market:

– The online retail market is growing rapidly, especially after the COVID-19 pandemic.

– Consumers increasingly prefer online shopping for its convenience, product variety, and competitive pricing.

– Businesses in the health supplement gummy market need to focus on developing online sales channels to reach more customers.

The new trend in the health supplement gummy market in 2024
The new trend in the health supplement gummy market in 2024


These are the emerging trends and potential of the health supplement gummy market in the future. To succeed and thrive in the industry, businesses need to focus on innovation, improving product quality, providing a good consumer experience, and maintaining sustainability in their operations. The integration of technology, emphasis on sustainability, and social responsibility are also crucial factors for businesses to achieve success in today’s competitive market.

Welcome to Asia Life – one of the leading health supplement gummy manufacturing facilities, equipped with advanced production lines. Here, we are committed to delivering high-quality, safe, and diverse gummy products in terms of flavors and nutritional ingredients. Join us to explore the sweet and beneficial world of health supplement gummies.


HCM Headquarters: 69 Ta Hien Street, Ward 1, Thanh My Loi Ward, Thu Duc City, Ho Chi Minh City.

Factory 1 & Head Office: 18/99 Nguyen Van Linh Street, Eatu Ward, Buon Me Thuot City, Dak Lak Province, Vietnam.

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